December 1, 1981: After the disastrous rollout of the “next-gen” Apple III the previous year, Apple corrects the computer’s most glaring hardware faults and relaunches it.
Unfortunately, the damage has already been done. Apple experiences its first “flop” product with the Apple II’s doomed successor.
November 30, 2003: Apple expands its retail chain outside the United States for the first time, opening an Apple Store in Tokyo’s trendy Ginza shopping district.
On opening day, thousands of Apple fans — possibly the biggest queue in Apple history — line up around the block in the rain to gain early access to the store, which offers five full floors of Apple product goodness.
Apple CEO Steve Jobs does not show up for the opening of the 73rd Apple Store. However, shoppers hear a welcoming speech from Eiko Harada, president of Apple Japan.
November 29, 1995: Capitalizing on the success of Toy Story, Pixar floats 6.9 million shares on the stock market. The Pixar IPO makes Steve Jobs, who owns upward of 80% of the animation studio, a billionaire.
After the windfall, one of the first people Jobs calls is his friend, Oracle co-founder Larry Ellison, who’s already a member of the billionaire’s club.
“Hello, Larry?” Jobs tells his friend on the phone. “I made it.”
November 28, 2001: Apple says users download QuickTime 5 for Mac and PC a million times every three days, putting the multimedia software on track to exceed 100 million downloads in its first year of distribution. The announcement comes as websites adopt the MPEG-4 format, and online video begins to take off in a big way.
In particular, Apple’s movie trailer website proves a massive success. Millions of people download previews of upcoming blockbusters like Spider-Man and Star Wars Episode II: Attack of the Clones. Online trailer releases for films like The Lord of the Rings become buzz-worthy events.
In a pre-YouTube world, Apple has everything to gain!
November 27, 2012: Apple fires the manager responsible for the disastrous Apple Maps launch in iOS 6 after the glitchy software delivered embarrassingly bad data to users around the world.
Richard Williamson, who oversaw Apple’s mapping team, gets the ax from Eddy Cue, who assumes leadership of the project.
November 26, 1984: “The next generation of interesting software will be done on the Macintosh, not the IBM PC,” predicts Microsoft co-founder Bill Gates in a BusinessWeek cover story. Gates’ praise for the Mac would seem almost unthinkable coming out of Gates’ mouth just a few years later.
However, the interview arrives at a time when Microsoft is best known as one of the biggest Mac developers.
November 25, 1996: A midlevel manager at NeXT contacts Apple about the possibility of Cupertino licensing NeXT’s OpenStep operating system. The phone call sows the seeds of Mac OS X and Apple’s rejuvenation.
The talk in question takes place between NeXT’s Garrett L. Rice and Ellen Hancock, Apple’s chief technology officer. While just the first formal step in a long process, it ultimately leads to Apple buying NeXT, the creation of Mac OS X, and Steve Jobs returning to the company he co-founded.
November 24, 1999: Steve Jobs gets another feather in his cap when Toy Story 2, the sequel to the 1995 Pixar hit, debuts in theaters. It goes on to become the first animated sequel in history to gross more than the original.
While more a piece of Steve Jobs history than Apple history, the release of Toy Story 2 caps a spectacular year for Apple’s CEO.
November 23, 2010: An early Apple-1 computer, complete with its original packaging and a letter signed by Steve Jobs, sells for $210,000.
At the time, it ranks as the most expensive personal computer ever sold at auction. That makes sense, because it’s an incredibly rare find. The working Apple-1 is thought to be one of only approximately 50 still in existence.
November 22, 2005: Two-and-a-half years after opening its virtual doors, the iTunes Music Store enters the list of top 10 U.S. music retailers. While iTunes sales numbers can’t yet match the selling power of established retail giants like Walmart, Best Buy and Circuit City (or fellow tech company Amazon), this milestone nonetheless represents big news for Apple — and digital music distribution as a whole.
November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by licensing the Macintosh’s look and feel to Microsoft. The Apple-Microsoft deal — struck by Microsoft co-founder Bill Gates and Apple CEO John Sculley — comes hot on the heels of the Windows operating system’s release.
The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”
Oh, boy!
November 20, 2007: In a milestone for iTunes movie distribution, Purple Violets becomes the first feature film to launch exclusively on Apple’s platform.
A romantic comedy directed by Edward Burns, Purple Violets stars Selma Blair, Debra Messing and Patrick Wilson. With limited offers from Hollywood’s traditional players, the filmmakers pin their hopes on iTunes distribution as an alternative way to get their movie in front of viewers.
November 19, 2013: Apple gets final approval from the Cupertino City Council to proceed with building a massive second campus to house the iPhone-maker’s growing army of workers in California. Regarding the new Apple headquarters, Cupertino Mayor Orrin Mahoney issues a simple message: “Go for it.”
However, the massive structure — with an innovative circular design that will earn it the nickname “the spaceship” — remains years away from opening, despite Apple’s ambitious schedule.
November 18, 2003: Apple debuts its 20-inch iMac G4, the company’s biggest flat-panel all-in-one computer ever.
The introduction makes an already superb Mac even better. Somehow, though, the additional screen real estate makes the new Mac weigh twice as much as the 17-inch model.
November 17, 1995: Apple releases the first beta version of its new Mac OS Copland operating system to approximately 50 developers. Not so much a Mac OS update as a totally new operating system, it offers next-gen features designed to help Apple take on the then-mighty Windows 95.
Sadly, Copland OS will never reach the public.
November 16, 1982: Intent on giving Apple’s upcoming personal computer a memorable name Steve Jobs pens an impassioned plea to audio company McIntosh Laboratory. In the letter, he asks permission to use the name “Macintosh.”
You can probably guess how the resulting discussions turned out!
November 15, 1990: Cupertino wins a design patent for the Apple Extended Keyboard II, arguably the greatest computer keyboard of all time.
Delivering the perfect combination of durability, feel and a pleasing click-clack sound, the Extended Keyboard II will become a mainstay of pro-grade Apple setups during the early 1990s — and perhaps the best-loved keyboard in Apple history. Courtesy of an ADB-to-USB adapter, some people continue to use these input devices today.
November 14, 2006: Apple teams up with a slew of airlines to offer the “first seamless integration” between iPods and in-flight entertainment systems.
A special dock will let iPod owners use the devices to play music and videos on planes’ seat-back displays. The plan promises to rid the world of old-fashioned in-flight movies and printed magazines.
November 13, 2013: Apple and Samsung head back to court to determine how much the Korean company must pay for having copied the iPhone. Cupertino asks Samsung for $379 million in damages for ripping off key iPhone technical and design features.
Apple arrives at that number based on estimated lost profits, royalty rates and the $3.5 billion worth of copyright-infringing devices Samsung sold during the period in question.
November 12, 1996: Apple lays out a wild plan to get into the restaurant business, saying it will open a chain of Apple Cafes with a touchscreen point-of-sale system. A bit like the company’s future retail stores — but without the computers and iPhones for sale — the Apple restaurants would open in cities around the world.
The first, Apple says, will be a 15,000-square-foot restaurant in Los Angeles, opening in late 1997.
Spoiler alert: None of this happens.
November 11, 2015: Apple’s first iPad Pro goes on sale after months of speculation about the giant-size tablet. With its much larger screen, professional-oriented targeting and dreaded (optional) stylus, the 12.9-inch iPad Pro represents Apple CEO Tim Cook’s cleanest break yet from Steve Jobs’ vision for iOS devices.
And it turned out all the better for it!
November 10, 1983: Microsoft tells the world about an upcoming product called Windows that will bring the graphical user interface to IBM PCs. Although Microsoft’s announcement about the new operating system comes before Apple launches the Mac in 1984, Windows 1.0 won’t actually ship until November 1985, earning it an early reputation as “vaporware.”
At the time, Apple doesn’t view Windows as much of a threat. That doesn’t take long to change, however.
November 9, 1994: Gil Amelio, a businessman with a reputation as a talented turnaround artist, joins Apple’s board.
Coming off his impressive revitalization of two other tech companies, National Semiconductor and Rockwell International, Amelio’s appointment at Apple sparks widespread celebration. Many Apple watchers think his arrival means the company’s dark days are over. Sadly, Amelio’s turnaround tricks won’t work in Cupertino.
November 8, 1984: After initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” marketing campaign to encourage people to give the revolutionary new computer a chance.
The promotional strategy advises people to drop into their local retailer and “borrow” a Macintosh for 24 hours. The idea is that, by the time potential customers need to return the Mac, they will have built up a bond with it — and realized they can’t live without one of Apple’s computers.
While 200,000 would-be customers take advantage of the offer, Apple dealers absolutely hate it.
November 7, 1997: Apple releases the Newton MessagePad 2100, the last and best iteration of the company’s early line of handheld devices.
Among its improvements over previous generations, the MessagePad 2100 packs expanded memory, enhanced speed and upgraded communications software. Nevertheless, the Newton’s fate is sealed. Apple CEO Steve Jobs, freshly returned to the company, will scrap the product line within months.