First Apple TV+ unveiled The New Look, a World War II drama depicting French fashion designers heroically carrying on with their vital work in Nazi-occupied Paris. Now the trailer for La Maison, a melodramatic family saga about a fictional French fashion house in crisis, struts down the catwalk. And it’s entirely in French. Hey, it could be great. Or, as the trailer suggests, it could be preposterously self-important.
And check out that tagline: “The fabric of power.” Seriously?
On the plus side, the show is brought to us by some talented folks behind good stuff — The Returned, Lupin and Le Bureau des Légendes. So I’ll leave out the “La Maison du Merde” jokes for now. La Maison debuts on Apple TV+ September 20.