Apple’s AirTag tracking devices help you keep tabs on keys, luggage and other valuables.
AirTag is a small, round tracking device developed by Apple. It can be attached to various items, like keychains, luggage or a TV remote, to help people locate the objects when they go missing.
Apple’s Bluetooth tracking tags consist of two halves that fit together to form an oblate spheroid. The two halves twist apart, and one side houses a 3-volt CR2032 lithium coin battery.
AirTags tap into Apple’s extensive Find My network, powered by more than a billion Apple devices in use around the world. AirTags work with iPhone, iPad or iPod touch (running iOS/iPadOS 14.5 or later).
iPhones with a built-in Apple U1 chip (iPhone 11 or later, excluding iPhone SE) enable precision locating of AirTags thanks to ultra-wideband (UWB) technology.
Apple announced the AirTag on April 20, 2021, at its Spring Loaded event. Preorders opened three days later on April 23, with the tracking tags hitting store shelves on April 30.
Since their launch, AirTags have been used in predictable ways to find keys and other lost or stolen personal items using Apple’s extensive Find My network. However, they’ve also been employed in unexpected ways, including for stalking and some criminal activities. Apple added anti-stalking features in iOS 15.4.
How much does AirTag cost and where can I buy them?
A single AirTag is priced at $29 when purchased directly from Apple, but it can typically be found for around $24 at various electronics retailers. Click the following link to find out when there’s an AirTag sale.
For better value, consider buying AirTags in packs of four. Once you use one, you’ll undoubtedly find more items you’d like to track. Apple offers a four-pack for $99, but major retailers like Amazon, Best Buy, and Walmart often sell it for around $75, reducing the cost per AirTag to under $20.
Additionally, AirTags are frequently discounted during major sales events like Black Friday and Prime Day.
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iPhone and Mac get all the attention — and the annual upgrades — but you can expect a trio of Apple products that haven’t been improved in years to get some love from Cupertino in 2025.
Fans of some of Apple’s secondary devices rejoice: Rumors point to new versions of Apple TV, AirTag and HomePod in the coming months.
An AirTag in a bag can find a solution to an absolute calamity. Image: D. Griffin Jones/Cult of Mac
Traveling is a lot easier if you can keep track of your stuff with AirTags in your luggage. It’s been in the news lately: Airlines have lost flyers’ bags and people have recovered them because they had the foresight to put an AirTag in the luggage. You can make sure it’s with you all the way along your journey and quickly find it among the baggage claim at your final destination.
Spigen's Tag Me Bluetooth Tracker costs just $12 apiece right now. Photo: Spigen
For Apple users looking for tracking solutions even more affordable than AirTag, Spigen recently launched its new Tag Me tracker, which works with the Find My network. You can get a discounted Tag Me Bluetooth Tracker pack of four at a price that comes out to just $12 apiece (AirTags usually go for over $20 apiece).
Get an AirTag for your best friend. Photo: Lesli Whitecotton/Pexels
Apple AirTag sale alert! A four-pack of these essential Bluetooth trackers are at their all-time lowest price on Amazon and Best Buy right now. This record-low price means you can currently pick up a four-pack for $69.99 — less than $18 apiece.
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Imagine a Siri capable of opening your preferred email client on your iPhone and sending an important email seamlessly. Picture an Apple-branded smart home hub, elegantly wall-mounted in your kitchen, equipped with Apple Intelligence for instant access to smart home controls and a conversational voice assistant. Envision an iPhone just 6mm thin, standing out for its ultra-sleek, stylish design.
All of this could turn into a reality in 2025, with Apple already working on these devices and services for launch next year.
Here's everything you need to know about setting up your new AirTag. Photo: Mark Chan/Unsplash
The Apple AirTag is arguably among the company’s most useful product releases in recent years. Once you set up an AirTag, it gives you powerful options for locating it (and whatever you attach it to). Put one of Apple’s tracking tags on an item like a keychain or luggage, and you can easily track its location from your iPhone, Mac or iPad.
Since AirTag’s launch, numerous reports have detailed how the tracking tag helped owners find lost items. If you recently acquired an AirTag, here’s how you can set it up the right way and use it properly.
You can share an Apple AirTag with up to five people. Here’s how. Photo: Apple
When Apple launched the AirTag, you could link the tracking tags to only one person. Luckily, Apple expanded that. Now you can share an AirTag with up to five other people, so each one can see where it is.
Here’s how to share an AirTag with family members or friends.
TimeCapsule has its drawbacks, but battery life shouldn't be one of them. Photo: ElevationLab
Want to extend your AirTag’s battery life to 10 years and keep the tracker dry and concealed? Well, that’s easy to do with ElevationLab’s innovative new TimeCapsule AirTag battery case. The weatherproof case keeps an AirTag safe and sound — and frees you from swapping out the Apple tracking tag’s coin-shaped batteries every year.
Make things merry with a gift any Apple fan will appreciate. Photo: Luke Southern/Unsplash License/Modified by Cult of Mac
If you’re looking for a last-minute gift for an Apple fan in your life, there’s one surprisingly simple answer: Get them an AirTag. Or a bunch of them. With frequent discounts from Amazon and other retailers, AirTags make the ultimate stocking stuffer for anybody in the Apple ecosystem.
AirTag 2 could be even better as a pet finder. Photo: Lesli Whitecotton/Pexels
A new ultra-wideband chip inside AirTag 2 could make Apple’s tracker tag findable at a much longer range than the current model thanks to new UWB chip.
United passengers who use AirTag can now easily tell the airline where their lost luggage is. Photo: United Airlines
United Airlines built support for AirTag’s new Share Item Location into its app. This lets flyers easily show the airline the real-time location of the tracker tag hidden in their lost luggage.
The optional tracking feature debuted in iOS 18.2 on Wednesday.
Don't miss your chance to get AirTags at one of the best prices we've seen. Photo: Kehn Hermano/Pexels
A Cyber Monday sale on a four-pack of AirTags brings the Apple tracker close to its lowest price ever. Each AirTag costs just $18.25 after a 26% discount from Amazon. If you’d prefer a single tracker, you can get a solo AirTag for up to 14% off the usual price from Best Buy. Use these Cyber Monday AirTag deals to stock up on Apple’s tracking tags.
AirTags are a great way to keep you from leaving important items behind, or to help you find them if you misplace them.
Now you can temporarily share the location of your lost bag with your airline. Image: Apple/Cult of Mac
Apple added Share Item Location to the Find My app to let AirTag users securely share with an airline the exact position of a tracking tag attached to lost luggage.
Here’s how to use the new feature to show an airline employee that your bag is actually just outside Concourse C in the Atlanta airport, not in Denver where they think it is. They can even see the exact position of the luggage.
Next year might bring an oddball iPhone. Image: Cult of Mac
This week on Cult of Mac’s podcast: The rumored “iPhone 17 Air” supposedly will delete major features to become Apple’s thinnest smartphone ever — and sell at a premium price. We debate the pros and cons of such a scenario. Plus, Apple reportedly plans to make AirTags even better … and might be reconsidering making an actual TV set.
It’s a rumor-packed podcast!
Also on The CultCast:
We discuss the possibility of Apple selling SSD upgrades for Mac mini.
Apple slipped a surprise feature into the M4 MacBook Pro.
Image Playground produces some truly ridiculous images. See a sampling below. Is this the best Apple Intelligence can do?
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple’s first AirTag upgrade is another step closer to launch, with the tracking tags reportedly progressing to “manufacturing tests.” The company apparently plans to launch the second-gen AirTags in mid-2025.
Codenamed B589, the new AirTags reportedly will look the same but provide increased range and improved privacy features.
Now you can temporarily share the location of your lost bag with your airline. Image: Apple/Cult of Mac
Share Item Location lets AirTag users securely share the location of their tracking tag with an airline. The goal is to help find and recover lost luggage.
“The Find My network and AirTag have proven to be a powerful combination for users while traveling, providing invaluable location information when bags have been misplaced or mishandled,” said Eddy Cue, Apple’s senior vice president of services, in a press release Monday. “With Share Item Location, we’re excited to give users a new way to easily share this information directly with third parties like airlines, all while protecting their privacy.”
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Pebblebee Clip is a real help if you need to find your keys. And now it supports iPhone or Android. Photo: Ed Hardy/Cult of Mac
Attach the Pebblebee Clip to your keys, backpack or purse and you won’t need to worry about misplacing your item or leaving it behind. You can locate the missing item with your iPhone (or Android), or have the tracker tag play an audible alarm.
The item tracker is a rival to Apple’s AirTag, and both use Apple’s Find My network so they can be located almost anywhere on Earth. But Pebblebee has a new advantage: it just launched a Universal version that supports either Apple’s or Google’s similar tracking service.
I tested the new version of Pebblebee’s tracker tag and found a lot to like. It even improves on Apple’s offering, but not in every way.
Bluetooth 6.0 puts a focus on tracker tags. Image: Ed Hardy/Cult of Mac
The Bluetooth Special Interest Group laid out details on Bluetooth 6.0 on Tuesday. The standout feature in the upcoming short-range wireless standard is dubbed “true distance awareness,” which should make tracker tags like Apple AirTag easier to find.
However, there’s no mention in the specifications of the change many are hoping for: faster connections.
Slide this slim tracker into your wallet or onto your ID badge and feel the Find My love. Photo: Cult of Mac Deals
While the AirTag is a handy tool to keep track of things like your car keys or luggage, there are things that Apple’s tracking tag isn’t designed to keep tabs on, such as a wallet or your office card key. That’s precisely why the KeySmart SmartCard wallet tracker makes a terrific addition to your tech arsenal.
Like the AirTag, the SmartCard works seamlessly with Apple’s Find My app. Unlike the bulkier AirTag, the SmartCard’s discreet form factor ensures it can be tucked away easily. The tracker’s ultra-slim, credit-card-like design makes it incredibly easy to fit into tight wallet slots, small compartments or the narrowest of pockets. And for a limited time, you can get a KeySmart SmartCard for just $29.97.
Keep track of your keys the smart way: Attach an AirTag to them with KeySmart Air. Photo: Cult of Mac Deals
The KeySmart Air is a smart AirTag key holder that offers a major improvement over your standard AirTag keychain. Instead of connecting your AirTag to an existing keychain, the KeySmart Air becomes your keychain.
This is one of the hottest deals on Apple Pencil 2 we've seen. Photo: Ian Fuchs/Cult of Mac
Amazon is running some deals on Apple accessories right now, with discounts on AirTag trackers and Apple Pencil models. In addition to some lesser savings, you can actually get $50 off Apple Pencil 2, a solid deal on a great iPad stylus.
This is only one of the dozen collections of stolen tools found with the help of a simple AirTag. Photo: Howard County Police Department
A Virginia carpenter put Apple AirTag trackers on some of his tools so he could find them if they were stolen. It worked beyond his wildest expectations — he led police to what eventually turned out to be multiple collections of 15,000 stolen construction tools.
This is far from the first time an AirTag has helped locate a stolen item. But it’s never been quite this enourmously successful before.
You can use Find My on your iPhone or another device to track the card. Photo: Nomad
The slim new Nomad Tracking Card works with Apple’s Find My app on your devices and recharges via MagSafe to help you keep tabs on your wallet, purse or other valuables, Nomad said Tuesday.
The credit card-sized tracker goes for $40 individually or $120 for a four-pack.