Super Bowl

Even folks who don’t pay for access to TV channels can watch the Super Bowl for free on any Apple device or on the web. Fox Sports plans to stage a “takeover” of the Tubi streaming app for the event. The free Super Bowl stream will include a pregame run-up and the Apple Music Super Bowl LIX Halftime Show featuring rapper Kendrick Lamar. And it requires no viewer sign-in.

So now what’s your excuse to blow off the year’s biggest sporting event? Oh, you probably hate football, not to mention all the commercialist hoopla that comes with America’s modern-day gladiatorial bloodsport. Oh well. For tens of millions of others, Super Bowl Sunday is like a national holiday.

The 2024 Super Bowl is Sunday, and football fans can watch via their favorite Apple device. Maybe it’s on an Apple TV connected to the big screen in your living room, or you might need to watch on your iPhone because you have to be at work tonight.

Whatever your setup is, here are the best ways to stream the big game.

Apple turned to country music legend Dolly Parton, Squarespace and the Super Bowl to promote Shazam and a new deal on Cupertino’s streaming music service.

You can use Shazam when listening to Parton’s just-released 5 to 9 advertisement to get five free months of Apple Music. That’s two months more than the usual offer.

Apple’s senior vice president of Internet Software and Services Eddy Cue was spotted with rock legend Paul McCartney at Sunday’s Super Bowl.

Cue is probably Apple’s most famous sports fan. He also oversees products including Apple Music. Hanging out watching sport with one of the biggest icons in the history of music would surely be a pretty big win, then!

You don’t have to paint your face or project primal screams to show which team you hope hoists the Super Bowl trophy.

Affinity Bands offer a well-designed and understated way to show your colors with Apple Watch bands and AirPods holders with official logos for either the San Francisco 49ers or Kansas City Chiefs.

The NFL season is set to kick off in just over a month and Snapchat is ready to give users their weekly dose of pig skin action with the first ever Discover sport channel.

Snapchat’s partnership with the NFL comes a year after the two combined to create Live Stories surrounding NFL games. With the new Discover channel, football fans will be able to view headlines hot topics, and inside access videos for all 256 regular season games.

Apple didn’t shell out for a super-expensive Super Bowl commercial last night, but CEO Tim Cook still managed to bring tons of attention to the iPhone — just not in the way he intended.

Celebrating the Bronco’s ugly victory over the Panthers last night, Cook tweeted a picture of the post-game festivities from the 20 yard line. It’s a position millions of people would’ve died to be in, but the only thing Twitter seemed to care about was how horribly blurry Tim’s photo turned out, leading to a flood of “shot on iPhone” jokes.

As one of the tech companies sponsoring this year’s Super Bowl, Apple is reportedly doing more than just lending its support to the biggest event on the NFL calendar. According to a new report, Apple will also be providing the host committee with free products and equipment.

Despite this, Apple has chosen not to have its name or logo included in any of the marketing materials for the event.

One of the biggest shockers of Super Bowl 2015, other than Malcolm Butler’s phenomenal interception, was the number of app companies willing to shell out $4.5 million for 30-second ad slots.

Clash of Clans, Game of War and Heroes Charge all paid up to get their games in front of the estimated 112 million live viewers during Sunday night’s game, but was it actually worth it?

You’ve surely seen the ultra-expensive Super Bowl commercials by now (and if you haven’t check out our round up), but I doubt you took time to recreate your favorites as stop-motion Lego animations.

That’s precisely what A+C Studios did, however, over the last 36 hours since the commercials aired.

Check it out below for some great Lego animation.

This year’s Super Bowl will be streamed for free over the internet in full HD, no cable subscription required. Completely unbundling the big game is an effort on NBC’s part to promote its TV Everywhere service, which ironically requires a cable subscription.

11 hours of content will be streamed for free on game day, February 1. That includes the full game, commercials, halftime show with Katy Perry and Lenny Kravitz, and even an episode of The Blacklist.

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

Tourists are invading Phoenix like locusts this weekend thanks to the Waste Management Open and a little football game called the Super Bowl. And while all the snowbirds are running around the valley watching golfers, snapping pics of gridiron superstars and taking in the unbelievable Arizona weather, Uber has a secret plan to lure fans into its black sedans.

Starting today, Uber is partnering with Mophie to deliver free JuicePacks to riders across the Phoenix valley, and they might just throw in an NFL superstar to go with it.

This afternoon I tested out the Mophie giveaway and wasn’t surprised how quickly an Uber SUV pulled up to my apartment. But when my driver opened up the passenger door to reveal Arizona Cardinals’ running back Andre Ellington, chilling like this is just what he does in the off season, I nearly lost my cool.

Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.

After Apple’s Super Bowl ad — which we summarily declared to be so good that it won the Super Bowl without even trying — Apple has posted a behind-the-scenes video to its YouTube channel, showing how the ad was shot.

And how was it shot? On January 24th, Apple directed 15 camera crews across 10 countries armed with several iPhone 5s’s, who were all in communication with one another over FaceTime to stay in sync.

Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.

This Sunday is the Super Bowl and, contrary to what Steve Jobs may have thought, yes, people will be watching it — around 108 million, if last year’s numbers are any indication.

The real question is whether Apple will have an ad ready for the event, to commemorate three decades since the company’s iconic Macintosh commercial kicked off an advertising trend that is still followed today.

The biggest Apple expo in the world is moving to a new date for 2014 in order to avoid the Super Bowl and CES. Macworld/iWorld 2014 has been rescheduled for March 27th through March 29th.

Last year’s Macworld/iWorld expo was held from January 31st to February 2nd, which coincided with the Super Bowl and is only a few weeks removed from CES and holiday travel.

Apple has introduced new short URLs for the App Store, making links to iOS apps and games much simpler to remember, and easier to read. Like its short URLs for the iTunes Store, you can now tell which app you have been linked to before you’ve even clicked on it. The new system has already been put to good use, making its debut during a Super Bowl commercial for the Star Trek app.

No, that headline isn’t wrong — Samsung has actually made a Galaxy commercial for the Super Bowl that doesn’t such. It features Knocked Up stars Seth Rogen and Paul Rudd, who play two writers pitching ideas for Samsung’s next commercial to Breaking Bad’s Bob Odenkirk.

It doesn’t mock other companies or rival devices, and it’s actually pretty hilarious. Check it out below.

Following Apple’s Google’s leap into 3D mapping technologies, Amazon has acquired a 3D mapping startup of its own. The online retail giant today sealed a deal to purchase UpNext in a move that could signal the company’s intentions to bring 3D maps to its Kindle Fire slate without any assistance from Google.

https://www.youtube.com/watch?v=CgfknZidYq0

Samsung’s bashing of iPhone users is becoming a regular occurrence. Its latest swipe came during yesterday’s Super Bowl, when it ran a commercial for its new, super-sized Galaxy Note smartphone, which sports a huge 5.3-inch display and includes a stylus.

Yes, “it’s got a pen!” 

As part of its annual promotion to get more Americans to cram nacho cheese-flavored asbestos triangles down their gob during halftime, Doritos throws a Crash The Super Bowl contest where they invite fans to make their own commercials. Win the contest and your winning ad gets aired during the Super Bowl.

I don’t usually pay attention to stuff like this, but this entry for the contest is just wonderful. It portrays Siri (or a Siri-like) as a magical genie in a smartphone capable of automatically beaming bags full of Doritos, a festive sombrero or even three hot, bikini-clad girls into a bro’s apartment at just a long press of the home button, no questions asked.

The only problem? In Dorito’s land, Siri’s speech-to-text transcription abilities have a couple of small auditory processing kinks to work out. The result? A guy’s request for hot wild girls leads to him being torn apart by… well, you’ve got to see it for yourself. Brilliant.

[via iDownload Blog]

Motorola’s Super Bowl ad for its Xoom tablet — one of the first serious iPad contenders — is replete with Apple references: 1984, Lemmings, white earbuds. But where Apple’s TV ads for the iPad are practical and concrete, Motorola’s is cryptic and confused.

Reminds me of Palm’s weird, ethereal ads for the Pre, which bombed. It’s not good sign.

Plus, the device will reportedly cost $800 with a $20 per month data plan. There’s no WiFi-only model. From our hands-on at CES, the hardware looks OK, but we couldn’t test the software: Moto was showing an unfinished unit..

Apple advertising has intersected with the NFL over the years. As we endure the countdown to Super Bowl XLV on a (thankfully snow-free) Sunday morning here in the States, a look back at some Apple ads either related to football or which ran during the Big Game itself.

The very popular I’m-A-Mac campaign gave the glory to the Referee in one spot, that unsung hero and arbiter of the game. The battle then was Leopard vs. Vista, and the ref got the call right!